Oettinger Export. The cheap beer with added value.
Brewed by Oettinger Brauerei GmbH
Oettingen, Bavaria, Germany
Oettinger is Germany’s best selling beer brand since the early 1990’s, made by Oettinger Brauerei headquartered in the small town of Oettingen, in Bavaria, Germany
They also have breweries located in Gotha, Mönchengladbach and Braunschweig.
Nicknamed “Oetti”, the brewery is well known for producing vast amounts of cheap beer which can be easily got in all the major supermarket chains. Basically it is a German version of “stack em high sell em cheap”, and for people with only coppers in their pockets and students, well….. this is the perfect beer. They dont do draft and its rare to find in a pub. But in case you are worried, all of the Oettinger beers are brewed in accordance to the “Reinheitsgebot”, the German purity law of 1516, the standard used to maintain good quality beer in Germany.
Oettinger uses several ways to keep beer prices low: It does not advertise, it delivers directly to the stores and shops, and has a highly automated brewing process that uses as few employees as possible to brew vast amounts of beer.
All this has made the brand a runaway success, easily becoming Germany’s go to beer for getting pissed on the cheap. It is also exported as far away as Australia and closer to home in Austria, Switzerland, Spain and Italy.
The family-owned company was founded in the picturesque Bavarian town of Oettingen, way back in 1731, as it says on the can, but the brewery really began to change when it was taken over in 1956 by Otto and Günther Kollmar. These two set up a direct marketing strategy aimed at the price conscious consumer and in the era of supermarkets in the 70’s they had the perfect distribution network to flood the German market with their produce.
Review: 50 cl Can of Oettinger Export: ABV: 5.4%
The cheap beer with added value.
On pour a lot of carbonation producing a very clear golden colour. A big bubbly white head appears which does die a death pretty fast to leave a small flat head. No lacing. Appearance is ok, nothing special.
Has a good beery smell, a bit faint but good all the same, yeasty, grainy….
Bit of a biting metallic taste, but goes and once you get over that the beer is quite enjoyable
Can taste the malts, the grains and the yeast
All in the front taste, nothing remarkable in the back end which is a little bit dry.
Not bad. Smooth and filling, getting nice big creamy mouthfuls.
Strong bitter hoppy taste might not be suitable for everyone, but it doesn’t hang around and I found it bearable.
Beery. I like it. Sessionable enough though, especially for the price. The beer to price ratio in this beer is excellent, Cheap beer equals good session