Four readings.

  • George
  • Bezemer and Kress
  • Marback
  • Kress

Two of these will help you design. All four will help you consider.

What should we do?

Design and compose a multimodal work in Medium, Prezi, Inkle, Storify in which you develop

  • A theory or sketch of a pedagogy of multimodality.
  • A response to one of the readings we’ve done on multimodal comp pedagogy
  • A dialogue between two of the readings we’ve done on multimodal comp pedagogy
  • A multimodal essay on a question of power

How to proceed

Choose your writing space. Learn the writing space. Use the affordances.

Use images and text and links, as well as…


The source for this challenge is the web dictum, “Cut Paper Based Text by 50%.” Easy to say. Easy to remember. Hard to do— and so worth trying to see what happens, to see what else can be done with web text. Web text doesn’t need to be confined to a page, for instance. Web text can use lists, heads and subs, images, links. But the dictum also suggests that the extended, amplified text is little valued, that what’s really important here is the reader’s time reading.

There’s nothing new in the dictum. It goes back to favoring the Plain…


The first challenge for Web Content Writing is about controlling style to define a persona to suit an aim.

This is an exercise in gaining control of the web text you create, and tailoring it to the new context and situations you’re writing in — tailoring your text to the new kind of text it is.

I assigned Price chap 1–4. At root, these chapters are about style: about adapting the style of the text to rhetorical situations. The problem in presenting these ideas, as always, is that adapting a style to situation takes place in addressing a specific audience…


Doug Englebart, the computer scientist who invented the mouse, used to illustrate how the tool shapes the work that can be done by attaching a brick to a pencil and asking people to write with the contraption. Another way of thinking about this is to imagine how you would handle writing and reading if we used crayons rather than pencils, pens, typewriters, and now computers. The idea is that the tools shape the work: there is no neutral, natural, intuitive space to work in. Each space has its affordances and its constraints.

For this challenge, investigate the affordances for reading…


Look down once in a while. What do you see?

ThisIsOnline.org started a few years ago as a magazine for ENGL 4169: Web Content Writing at Bemidji State University. TIO-as-a-publishing-platform works, sorta. Students have been able to use it as intended: as a drafting and holding space for drafts in development. They’re ok with it, by all reports.

But for administrators, the Joomla CMS is more arcane and fiddly than it needs to be. Creating categories and menus starts to take up time that would better go to teaching and tutoring. When I had a student assistant handling the back end, things went smoothly, but the job wasn’t rewarding for…

ThisIsOnline

A magazine written and edited by students in Web Content Writing.

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