Social Media is Changing How We Get News and Information
When was the last time you read the newspaper or purchased a magazine? Probably a while, right?
Social media is changing the way we are getting our news and information. Everything is becoming digitalized and engaging the consumers. This form of communication is allowing news companies and magazine companies to reach a greater audience and allow the company to track its reach.
Snap said its surprisingly successful voter registration campaign helped 418,000 people register in the space of a…www.engadget.com
For example, SnapChats latest feature allows users to not only locate their voting place but also gives users information on what is on their ballot. This feature allows SnapChatters to be able to see their candidate and learn information about them, such as, what they stand for and their credentials. This is a great example of how social media is changing the news client to not only engage their audience but also to inform and educate at the same time.
Magazine companies are also taking to posting stories on social media accounts to keep their customers updated in real time. For example, let us take a look at the type of stories big magazine companies are posting, such as Vogue, New York Times, and The Wall Street Journal.
Where creating and publishing magazines used to take weeks or months, we now are able to get our top stories every day. These magazine companies have the ability to target a bigger audience as well as being able to track the return of each story they release. For example, one tweet story from The Wall Street Journal has 43 people discussing that topic right now.
Instagram is even a great platform where the younger generation can get its news from. Companies have jumped on the social media train where they publish many stories and headlines to quickly put out important or entertainment news. ENews! for example posts on Instagram, more than twice a day every day to constantly update their viewers on celebrity news and gossip.
This is one of my favorite TED Talks on why and how social media is changing the news. Xavier Damman CEO and co-founder of Storify, an internet start-up company that helps people curate what people post on social media into coherent narratives. He speaks about that internet news allows everyone to have a voice but the downfall to this is the amount of fake news you may get while using the internet as a source.
Moving forward, not only are magazines evolving but credible news sources are moving in the direction towards social media as well. For example, let us take a look at the CNN News Instagram account.
The CNN News account on Instagram is one of the most active accounts I have seen when it comes to news. They are posting stories on social media more than 3–4 times a day. Soon magazines and newspapers will become obsolete and everything will be digitalized, even though we are already basically there.
All in all, social media gives not only journalists the chance to share information in an instance but also news companies and magazine companies as well. Social media has become an influential component of getting news and information out to viewers. As seen in the examples, all platforms from SnapChat, Instagram, and Twitter have an abundance of viewers that are using it as a medium to communicate and engage with consumers. These companies are quickly learned to evolve and transform their business model to put out more digital, social media stories than actual hard copy magazines or the newspaper itself.