Mistaking assumptions for facts
‘No one knows anything’ doesn’t mean people are stupid. It just means that you don’t acquire knowledge that stays true forever in a dynamic environment.
In the business world you’re aiming to create an economic system where you deliver goods or services for money in hopes of making a profit.
So when the environment changes your business model may not be optimal anymore leaving you prone to disruption.
A startup is a temporary organization that is looking for a scalable business model. This means that they’re starting in that ‘changed environment’ and seeing if there’s a outstanding solution to the problem they’re experiencing.
If the answer is no, they’ll try to create it.
This is why I believe in the attitude of no one knows anything (including you and I) so you can start from scratch. .