The outstanding few

In a world of unlimited resources you could do it all. You could have it all. You could be it all.

That’s not the world we live in.

This means that you got a choice. You do everything. Most things will be acceptable, some will be good and a few disastrous. But I promise you…

none will be outstanding.

Instead why not do something outstanding. Why not stand out.

It requires courage. Courage to cut. Courage to stop doing things. Courage to say: “hey, this may not work but I’m gonna try it anyway.”

You can choose. Do a few things extremely well. Or try to do everything. Most businesses chose the last option, which is exactly why they’re commoditized.

They’re indistinguishable from each other. They suck equally bad, so users just compare on price.

But if you’re outstanding price (to an extend) becomes a mere triviality.