Creating an Ecosystem for Narrative Power

PART 1

Narrative by the People

Minnesota is Greater than Fear

It Takes a Symphony

Decolonizing Communications

PART 2

The ‘VISION’ Framework for Building Narrative Power

Understanding Narrative

Resisting Magic Bullets: Investing in Narrative as Process

VISION in the Narrative Ecosystem

Visionary Leaders

Integrated

Strategic Formations

Infrastructure

Organize Meaning

Narrative Power

VISION Puts Narrative in Context

  • To maximize the effectiveness of narrative strategy, we should:
  • Invest in narrative as a process, not a product
  • Rightsize our expectations about what narrative can and can’t do; and
  • Apply an equity and justice lens as we grapple with questions like: What are our assumptions about who gets to drive narrative work? How much narrative power can be built across differences in ideology and how? What are the opportunities and limits to narrative power-building over the next 10 years?

About the Authors

About ReFrame

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ReFrame

ReFrame

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Bringing together strategists, creatives, leaders, dreamers and technology to move narratives for liberation.