The Product Hunt madness

We all know and love our beloved Product Hunt. A few weeks ago our side project Nomad Projects got featured. I will now tell you about the madness that followed.

A short introduction to Nomad Projects

Nomad Projects started back in november 2015 as an idea. We found it difficult to find fellow nomads to start side projects with. Me and my co-founder started brainstorming and thus Nomad Projects was born.

In short Nomad Projects is a platform for digital nomads who want to start a side project. We aim to connect with other nomads so ideas don’t stay ideas, but grow into side projects with mixed expertise.

After a lenghty closed beta of 3 months we were finally ready to launch our very own side project that would hopefully benefit the nomad community.

Launchday

We moved out of closed beta and on Sunday the 13th of March we would officially launch. We planned our Product Hunt signup carefully as you only get 1 shot at it, better do it right.

Our good friend Chema Garrido hunted us on early sunday morning. Being Nomads ourselves we were in completely different timezones. My co-founder was in The Netherlands while I was in Koh Lanta, Thailand.

At first it was quiet. I would have hoped things would catch on and the first hours after Nomad Projects was hunted it didnt. I was working at the Koh Lanta co working space Kohub and when it got late I called it a day. As soon as I returned to my bamboo house on the beach (with horrible WiFi) it started gaining momentum. I guess people in other timezones were just starting their day, while I was just ending it.

No WiFi, now what?

Nomad Projects rose to the nr 1 position quickly and the upvotes, comments and feedback were rolling in rapidly. At this moment I had already closed my laptop, it was 10pm and while my laptop wasnt online anymore, my phone was. It was vibrating non stop.

My co-founder was in the right timezone and she did a wonderful job keeping the Nomad Projects page on Product Hunt alive by answering questions and providing feedback.

Lesson learned: plan your Product Hunt launch

When I woke up the next morning I was very excited to check my laptop. Obviously at this moment my co-founder was sleeping and I had a lot of catching up to do.

My beach workspace for Monday the 14th of March

Althought the WiFi was crappy I was able to check my mail and catch up on all the Product Hunt madness. While I was glad that everything worked out fine, I would not do it the same if I had to do it again.

The results

For us the Product Hunt effect lasted more or less 5 days. After that things returned to normal. For those we would love to see the numbers, here are the 5 days following PH.

  • 510 upvotes on PH (and still rising)
  • Over 800 new signups on the website
  • 255 new Twitter followers
  • Over 4500 unique visitors in 5 days

Not to mention the shitload of e-mails with feedback from users, compliments, tweaks, people offering their services and/or wanting to join the Nomad Projects team. Complete and utter madness. On monday the 14th it took me hours to sort everything out. The days that followed the team behind Nomad Projects was still very busy with keeping up with everything.

What we learned

  • Our product IS useful for the nomad community” — Sometimes we had our doubts but having had a huge amount of positive feedback is what keeps us going.
  • Just do it!” — It’s awesome to see that our idea grew into a side project that is now helping other nomads realize their ideas. Everyone can start their own side project. Believe in your idea, find a partner and go for it!
  • You build it for your users” — Engage with users, thank them for their advice and help. They are the ones that eventually will use your product, so invest time and energy in them.

If you want to get in touch, send us an email at hello@nomadprojects.io or tweet us @NomadProjects

Cheers!

@Thomwensink

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