Why Entrepreneurship is All About Creativity?

The English word ‘entrepreneur’ originates from the French word ‘entreprendre.’ The meaning of this word is “to undertake.” What the French origin of the word does not encompass that the English meaning of the word often implies is diversity. Most entrepreneurs we have come to know — big names like Elon Musk, Warren Buffett, Mark Zuckerberg, and even more old school guys like Henry Ford, for instance — are known for striking gold more than once in the span of their careers. The business world at large has come to define entrepreneurship itself as “the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit,” but it is so much more than that. The truth is that these major entrepreneurial successes do not just happen by merely by drawing a business plan or being willing to take a risk. In fact, these success stories happen due to an underrated element of character: creativity.

Big-name Creativity

If creativity was a basic human capacity, it is safe to say there would be more than a handful of big-name entrepreneurs worldwide. The fact is that creativity is defined by an individual who can look at the world and perceive it in a way that others cannot. For instance, Marc Randolph and Reed Hastings made the simple inquiry in 1997 as to why they had to always go to the video store (if you remember what those are) to rent movies when there’s a perfectly efficient mailing system, and the internet, that can save someone the trouble of driving to the video store to choose what to watch. Fast forward 19 years, and Netflix is a household name, garnering an annual revenue valued at $6.78 billion. The aforementioned Mark Zuckerberg wanted to come up with an easier way to communicate between others on his Harvard campus, so he launched Facebook from a dorm room in 2004. This eventually grew into one of the most visited websites ever, logging around 25 billion total visits per month while nearly a quarter of the global population uses the website.


This is not to say that these big-wig entrepreneurs did not have their help. Of course they did. All these products are projects that were birthed by teams, despite there being single names that typically stand out amongst them all. The creative process is not always singular. In my company, working as a team has been the biggest factor to my own personal successes. If I were unable to convince my own team to match my drive and passion put into our projects, how could we expect it to be seen as essential by the general public? Truly, when it comes to these massive success stories, it takes a village.

In a meeting with the marketing team

Taking Action

Although it may seem that entrepreneurship is just a matter of coming up with groundbreaking ideas, it’s not. It is equally, if not more urgent that an idea is executed correctly, and in execution you will find an even higher echelon of creativity. There are tons of ways one needs to utilize their creativity within the nuances of a business plan. A few examples could be by finding ways to use your idea to raise the value for all involved (investors, partners, vendors etc.), having a game plan for any adjustments that are bound to come up along the way and find a way to actually measure the impact of your groundbreaking product or service idea. This is a different, but equally important dimension of creativity needed to become a well-rounded entrepreneur.

Designing the Uriji Jami workflow

Creativity + Initiative

All in all, it is not easy to come up with the idea that will blow everybody away. As a matter of fact, a lot of the most innovative ideas birthed by entrepreneurial minds have been brilliantly and creatively simple. A great idea is something that you did not realize you needed until you discovered its existence. But this alone does not cut it. It is a matter of effectively streamlining the idea into a plan where you can adjust on the fly to ever-changing circumstances. It takes multifaceted creative minds to truly succeed in the inevitable endeavours that make up the entrepreneur’s career.

Originally published at www.evancarmichael.com.