Aaron BerryinClear as MudShareholder Activism in the Digital Age — corporate controlHere’s a social cause attracting attention in the alternative investment space: boosting shareholder returns. Several hedge funds and…May 1, 2016May 1, 2016
Aaron BerryinClear as MudSocial Media In the Workplace — a complicated taleSuccess stories of companies implementing internal social media networks are the exception not the rule. These efforts can be particularly…Apr 16, 2016Apr 16, 2016
Aaron BerryinClear as MudSocial Media Crisis Management Best PracticesWhen things go wrong, social media can be the most dangerous place for a company to engage. In general, following a crisis, one should look…Apr 12, 2016Apr 12, 2016
Aaron BerryinClear as MudApril Fools! … or Not? Amazon tries a new approach.Sometimes the best April Fools exposure for a brand is to buck the trend and not come out with a somewhat-cliché, day’s worth of phony…Apr 4, 2016Apr 4, 2016
Aaron BerryinClear as MudLost in Translation: Social Media Ads Appear to be Lacking in JapanI recently returned from a trip to Japan where I visited Osaka, Kyoto, Hiroshima and Tokyo. One of the many cultural lessons I learned was…Mar 30, 2016Mar 30, 2016
Aaron BerryinClear as MudThe MIT Sloan Community that Makes me Feel at Home all over the WorldMany of my most meaningful experiences bonding with my classmates have come “on the road,” away from campus. I got to know about a friend’s…Mar 6, 2016Mar 6, 2016
Aaron BerryinClear as MudSocial Media Turbulence for AirlinesFour months after facing two catastrophic airline disasters is probably not the best time to kick of a social media contest soliciting…Mar 1, 2016Mar 1, 2016
Aaron BerryinClear as MudIf a Tree Falls on Twitter, Corporations Will Hear ItEvery picture you take, every post you make, companies are watching you.Feb 22, 2016Feb 22, 2016
Aaron BerryinClear as MudSocial Media Glitter and Gold: How One Dress Became a Worldwide Meme“White and gold or black and blue?” The question seems rather benign, but managed to ignite a social media firestorm. An innocent Tumblr…Feb 16, 2016Feb 16, 2016