If you’re ready to invest in a new website — or are already going through the process — you may have heard about a website prototype — but what is it? — A website prototype is an interactive version of all of your website designs. This stage means you’re near to the end of the design stage of your build and developers are eager to get started on bringing this prototype to life. At this stage, it should mean you have all…

By ‘keys to your online castle’, we just mean the login credentials for the DNS and hosting for your website and emails. — DNS: The Domain Name System (DNS) is the phonebook of the Internet. Humans access information online through domain names, like nytimes.com or espn.com. Web browsers interact through Internet Protocol (IP) addresses. DNS translates domain names to IP addresses so browsers can load Internet resources.

A brand is more than just a company image. It includes your customers’ experiences and their expectations when interacting with your company both online and offline. — Every interaction the customer has with you influences their perceptions. The product experience, customer service, slogans, ads and even product manuals all contribute to the customers’ perception of your company or product. Your new website needs to be consistent with all these interactions, solidifying your brand and message in their…

The world as we know it has changed drastically over the last year, but one thing has remained the same — the ever-increasing value of building a strong business network. — With a lack of physical networking events and conferences, it’s difficult to forge new relationships as we used to. …

Choosing a domain name sounds simple, right? You might be surprised to hear that if you’re a new business or renaming your company, it may not be so straight-forward… — Most businesses have already chosen their domain throughout the UK and as such, this leaves less for the rest of us to choose from! …

Dreaming of that coveted top spot on the first page of Google’s search results? You’re not alone! — When a potential customer needs a question answering or is looking for a specific product or service, they will turn to Google and other search engines. …

Typically, press releases are seen as a skill of the trained journalist. And, of course, that remains true for many reasons, but you don’t have to be Clark Kent to get your business-promoting content successfully published in the local press or online… — If you have a relatively strong writer within your team, ‘press’ them to research writing press releases online, it’s amazing how much new knowledge and ideas they’ll come back to you with. …

Is your business ready for their ‘lights, camera, action’ moment or are you hesitant about delving into the world of video marketing? — Video marketing is a trend that doesn’t seem to be going anywhere anytime soon with 92% of marketers who use video say that it’s an important part of their marketing strategy — the highest percentage of any year since 2015!

There is a wealth of certifications, training courses and online academies out there for your team to use up their time exploring. But we’re here to give you the ones that have stood the test of time, and a couple that offers a unique learning experience… — 01. HubSpot Academy Specifically, the courses outlined in our recent post, ‘6 Core HubSpot Marketing, Sales & Service Certifications for Your Team in 2020’. These are, of course, only useful if you have a HubSpot subscription. However, there are most certainly courses worth exploring, and freely-available to teams not onboarded with HubSpot. We…