Good organising innovations UK campaigners should be monitoring
The US 2020 election is less than 100 days away, and our own Local Elections are just 280 days away. What organisations & platforms should we be learning from?
For all the cultural and digital industrialism differences in our campaigns, here’s why it’s worth taking a closer look at tools being built in the run-up to November 2020; a thriving product incubation ecosystem. Check this out at depth in the Political Technology Landscape report from Higher Ground Labs, an accelerator working to throttle adoption of election winning technology into the sector faster than start-ups & in-house innovations would be able to alone.
In an era where we’ll likely have to conduct our elections further apart, there are some exciting innovations breaking out, centered on re-creating the intimacy of up-close campaigning that unions, social impact organisations, parties and even some purpose-driven brands should consider in their advocacy strategies.
‘Training volunteers in how to identify people in their lives and trusting them to talk to them in a way that’s most authentic to them’.
Yes, it is *good* organising, but it’s also a useful mechanic to drive focus with practitioners in our community on methods that are genuinely about people in our lives, methods therefore more likely to drive conversion, rather than less personal tactics that are simply part of the broader mobilisation toolkit. That’s where we kick-off our list;
- Outvote| An app empowering campaigners to engage with their contacts, reach out to their friends, conduct personal canvassing or simply remind connections to vote. More here.
- Flippable & partner org SwingLeft| Helping progressives take the most impactful remote actions in seats (state-level & national) likely to contribute to restoring Democrats’ control. Really clear proposition over at their IG.
- Tuesday Company | Makers of Team, a relational organising app with a focus on team chat, dispersal of rapid-response content in a way that favors organic engagement & coached growth of digital communities.
- MobilizeAmerica| The ultimate solution for events and volunteer-owned distributed organising. Used at particular scale by Warren & Buttigieg.
- OutreachCircle| Another relational platform to watch for innovation as we move through the cycle.
- DLCC| An organisation missioned on the ‘down ballot’ deploying carefully crafted creative and messaging to gain state legislative seats and bring chambers under Democrat control. One of the most interesting orgs to watch for me, knowing that a lot of our most sustainable post-COVID transformation work, as well as changes that answer critical Black Lives Matter & civil rights challenges, will be budgeted for and executed at the Local Government level. I love their IG content.
- New/Mode| Highly integration-focused suite of cutting edge advocacy tools. Also exciting as they do have a presence in the U.K / E.U market.
Some cracking use cases here, and here.
- SpeakEasy| A new firm furnishing candidates with pre-built digital ad and direct mail templates, inclusive of solutions on serving ads on quality content. It’s an interesting model focused on driving down the cost of an impactul digital ad strategy for qualified candidates with smaller budgets. Really excited to keep watching their story. More here.
Let me know what campaign innovation recently caught your eye!
Right now I’m keeping an eye out for ways orgs are driving engagement at state / local government-level for candidate and turnout awareness, as well as how campaigns are curating content distinctively for IG, FB, YT & Tw.