Tianhui Ou (Tina)inMarketing in the Age of DigitalHas the Chatbot helped Sephora to achieve its Marketing Objectives?Sephora Use of ChatbotDec 5, 2021Dec 5, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalWhy Let a Pandemic Stop You?The COVID-19 pandemic threatened to halt businesses worldwide, particularly enterprises ill-prepared for the disaster it brought. However…Nov 28, 2021Nov 28, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalWhat Are the Challenges and Limitations for AI Marketing?In my opinion, Artificial intelligence (AI) marketing makes automated choices based on data gathering, analysis, and further observations…Nov 21, 2021Nov 21, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalEmail Marketing Campaign: A Step By Step GuideAn email marketing campaign is an essential part of marketing that entails a set of emails with a similar purpose deployed over a while…Nov 14, 2021Nov 14, 2021
Tianhui Ou (Tina)The Future of Personalized Marketing without Third-Party Tracking CookiesInternet marketing allows companies to personalize ads depending on the targeted population. The provision reduces random messages and ads…Nov 7, 2021Nov 7, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalThe Power For Breaking Up the Power of Internet GiantsThe last few years featured multiple controversies surrounding social media giants and other Internet companies, such as Amazon, Facebook…Oct 31, 2021Oct 31, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalAmerica’s pandemic snack: Lay’s potato chipsPurchase Intent For Potato Chips Has IncreasedOct 24, 2021Oct 24, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalSocial Platforms’ Privacy IssuesPrivacy IssuesOct 17, 2021Oct 17, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalEveryday tastes better with Lay’sLay’s chips are my favorite snack, especially the barbecue sauce flavor. No one can reject Lay’s chips in my opinion :) So why not write a…Oct 10, 2021Oct 10, 2021
Tianhui Ou (Tina)inMarketing in the Age of DigitalFascinating FascinationWorldly and cosmic mysteries drive us to seek more understanding and discovery about ourselves, others, and our surroundings. I have…Oct 3, 2021Oct 3, 2021