Today we are going to talk about a topic dreaded by many and loved by few.
Video banner ads.
You are browsing a web page, maybe looking for some answers or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed.
However, this banner was special. It was probably a retargeting campaign so you were obviously interested. You probably watched the whole thing and you clicked on the banner to read more.
According to this study, the consumption of soda and sugary drinks may lead to an estimated 184,000 adult deaths each year worldwide.
Now that’s a fun way to start an article.
Unfortunately, that’s the truth and when you see this kind of numbers, you understand why their advertising budget grow exponentially. Just like the Tobacco industry, you have to invest lots and lots of money to make something unhealthy look appealing.
To get a better understanding of how much money the Soft Drink industry spends on paid…
Marketing Manager @Teamweek, Editor @WebDesignLedger and contributor @TheNextWeb