Social Data Indicates Strong Momentum in Fan Interaction for WWE
$WWE
Mentions of “WWE” in video comments across YouTube increased 291% in Q1 compared Q1 2015 and were up 29% compared to Q4 2015. WWE reported an 18% revenue increase in Q4 y/y and a 21% revenue increase over 2015. This was partly due to a 49% subscriber increase from Q4 2014. WWE also became the most followed sports channel on YouTube and had over 8 billion views. In their 2015 annual report, WWE reported that YouTube video consumption of their content increased over 100%, and fan interaction on social platforms increased 50%. TickerTags data shows continued momentum this quarter as it relates to WWE fan interaction across YouTube.
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