In the last few years, we have seen rising the concept of airdrops, consisting of projects distributing tokens to early adopters for free. Initially, the reward model seemed to work, as it incentivized actions such as depositing liquidity, swaps, and many other on-chain activities. In fact, throughout the course of…

What is “Surfing On Web3”? It’s a new series of AMA episodes hosted by Tide to educate the community on various interesting projects, initiatives, and web3 marketing topics. The AMA is an opportunity for web3 companies to generate awareness about their products while discussing the difficulties and solutions for creating a thriving community based on…

Designing and launching successful Marketing initiatives is no easy task. There are many factors to consider, such as the business stage, users to reach out to, available budget, the end goal to achieve, and much more. So how can projects and creators learn about setting up the right marketing programs…

What is “Surfing On Web3”? It’s a new series of AMA episodes hosted by Tide to educate the community on various interesting projects, initiatives, and web3 marketing topics. The AMA is an opportunity for web3 companies to generate awareness about their products, while discussing the difficulties and solutions for creating a thriving community based on…

How to design and launch a successful web3 marketing initiative — Reward programs bring value to companies … Reward programs have been adopted for decades by traditional Businesses as valuable long-term marketing initiatives enabling them to acquire new clients and ultimately build customer loyalty. The benefits are many, ranging from increased customer lifetime value and stronger brand reputation to a better understanding of consumers’ preferences and boosting interactions…

The current problems with Web3 marketing Marketing is a core activity of any business, brand, and content creator to acquire and engage customers. This is true also for the whole web3 ecosystem as they look to grow further, and it is especially true for DeFi projects looking to increase brand awareness and stimulate organic activity on…

The world of crypto is always evolving, and with it, the methods used to conduct marketing activities and incentivize users. In the early days of crypto, airdrops were the primary way of rewarding users. Projects used to spend months reviewing and adjusting tokenomics for a single airdrop event. However, as…

Join Tide and ride the Waves of Rewards! What is Tide? Tide is the web3 marketing protocol enabling any brand and content creator to issue credentials based on both on-chain and off-chain actions. Through our self-service, no-code campaign builder, anyone can launch unique campaigns requiring users to perform tasks on dApps, social media, websites, e-commerces, and much more to unlock credentials…

Every web3 user knows how much of a hassle it is to navigate the initial onboarding. Exchanges, wallets, private keys, etc. A total nightmare. Despite the numerous benefits unlocked by the Web3 ecosystem, there are still many limitations that must be addressed for easily onboarding new users into the space…