Tide vs Galxe
Updated Feb ‘24
Both Tide and Galxe are web3 marketing platforms. They both help you create engagement around your product or service and grow your user base. As an ultimate goal, they aim to support growth and community-management teams to create successful marketing activities.
Tide is the web3-native way to engage and reward users. Not only its permissionless Campaign builder allow you to directly incentivize protocol-level on-chain actions, it is also built to automatically reward users XPs with ERC20 tokens and NFTs.
Is Tide a Galxe alternative?
These two products might look very similar at first but in reality, the differences are multiple:
- Galxe has been successfully developing a quest marketplace showcasing quests launched by projects, to assist web3 teams in gaining significant visibility among active Galxe users. The platform offers remarkable flexibility in creating quests and implementing gamification elements, making it suitable for a wide range of growth objectives. With its extensive user base, Galxe provides an ideal avenue for smaller web3 projects looking to increase their brand awareness.
- Opposed to that, Tide is a platform offering projects with cutting-edge web3 marketing technology and empowering them with the essential tools to effectively engage their communities. As such, after performing extensive research on the challenges associated with user engagement in quest marketplaces, Tide decided not to sell promotional or services but to provide with am infrastructure projects that can be used to create and deploy effective and measurable engagement campaigns!
Our goal is to incentivize and automatically track actions that matter for a dApp, including Swap, PnL tracking, and Staking. In that perspective, Tide quests are embeddable on your website or decentralized app frontend!
Features Summary
Tide Main strengths
Tide prioritizes on-chain tracking technology focusing on incentivizing repetitive interaction with your protocol. Our approach is different and complementary for Galxe.
Tracking of on-chain conversion events
- Tide simplifies the process of driving and prioritizing meaningful growth, specifically focusing on effective protocol usage for web3 projects. Using our intuitive, no-code campaign builder, web3 marketers can effortlessly define, require, and automatically monitor any on-chain action to be completed by campaign participants. All it takes is simply to copy and paste in the dedicated section of the campaign editor the addresses of the smart contracts whose activity you want to incentivize and track.
Airdrops and Automatic Rewards
With Tide’s tracking systems, projects can build and launch their airdrop. How does it work?
- The project launches a first campaign to select who is eligible to participate in the airdrop (build an allowlist)
- Users interact with the protocol with on-chain actions such as bridge, swap, or stake
- Tide distributes points to users tracking them on-chain
- Users will be rewarded with ERC20 tokens calculated on the points present in the leaderboard
Projects can also take advantage of our referral program infrastructure and social media quests to distribute additional points to users.
Case Study — Shimmer Liquidity Mining 1 Million USD Airdrop
- Tide developed a campaign with a leaderboard that evolves according to Shimmer users’ on-chain actions
- Users bridge into the Shimmer ecosystem and get rewarded based on the points accumulated.
- 1 m $ Airdrop optimization of Shimmer tokens distributed using Tide’s platform
- Embedded campaigns on partners' websites (read below)
- Ecosystem engagement boosted with Deepsea Adventures campaigns on Tide
Soulbound referrals
- Tide referrals program offers a highly effective method to tap into your community to acquire new engaged web3 users. Thanks to the user-friendly Tide SDK, implementing a GMX-style referral system where conversion events are users’ on-chain actions, has become effortless.
Embeddability and Project Spaces:
- Tide simplifies the process for projects to seamlessly integrate quests and campaigns directly onto their websites or dApps. This perspective is more project-centric compared to the average quest-marketplace strategy. The aim is to offer a more interactive and instantaneous UX, effectively minimizing the challenges associated with user traffic retention.
- Moreover, Tide presents an exciting opportunity for any web3 product, to secure their unique project space/domain within the platform. Owners can personalize their dedicated area with a variety of features, such as displaying launched campaigns, the number of community members, and much more.
Tangleverse, a publisher in the IOTA & Shimmer, has embedded campaigns. Readers can click the embed and complete the quest without leaving the website they are in!
Dynamic NFTs
You can launch campaigns on Tide where users are rewarded with dynamic badges that evolve according to users’ on & off chain actions. Users can claim and upgrade the NFT also from the embedded campaign on the project’s website.
This gamified solution is perfect for optimizing airdrops. With little incentives, the volume on your platform might grow exponentially!
Magpie Mafia — Dynamic NFTs Case Study
- Magpie Mafia is a bridge that partnered with Tide to grow, engage, and reward its community.
- The campaign brought almost 20k users with an increase in volume for the Bridge of over $200 million!
Analytics and Performance Suite
- Tide performance analytics suite sets itself apart by offering unparalleled tracking capabilities for any contract on EVM chains, providing specific, granular metrics, such as active users, protocol retention, and much more. This allows you to gain a deep understanding of the true impact of growth initiatives on your dApp activity, whether they were launched through Tide or other growth platforms, such as Galxe.
- Additionally, Tide provides extensive wallet-level behavioral data, encompassing valuable insights into the dApps being used by users, the tokens held, the chains most adopted, etc. This comprehensive information empowers you to make informed decisions and elevate your marketing strategies for maximum success.
Sybil protection specifically for DeFi
- Tide introduced custom wallet allowlists, which enable campaigns to be tailored and gated to specific, predefined wallet audiences based on their holdings and/or on-chain history, offering wallet targeting and robust Sybil protection mechanisms.
Through this innovative approach, wallets interacting with Tide have 20x better balance than wallets interacting with other quest marketplaces.
Ov3rKoalafied, Head of BD at Alchemix: “Anti-Sybil mechanisms set Tide apart from other platforms we considered”
Customer-centric vision
- Tide wants to be a source of qualified traffic. Moreover, we believe that web3 brings a 100x improvement in engagement — that’s why we are working with a few design partner projects to offer data-driven quests in their dApps. Our main goal is not bootstrapping a community of users around Tide, but to provide projects with the frontier of web3 marketing technology and equip them with all the necessary tools to engage their communities properly.
- While Tide’s primary focus is on technology, we go the extra mile by providing continuous support to our clients throughout their journey with our product. This means we’re readily available to hop on a call with projects, addressing any questions or resolving issues that may arise.
- As an illustration, Tide offers complimentary consultations to comprehend your requirements and assist in implementing the most effective growth program for your web3 solution. This is crucial because devising a successful campaign to onboard authentic users in web3 can be intricate, particularly when incentives come into play.
Galxe main strengths
- Great Brand and Traction. Galxe is the leading engagement quest marketplace in web3 with over 2700 projects that have already launched a campaign on their platform. Galxe has successfully hosted prominent programs such as the Arbitrum Odyssey, the OP quests, and other L2s campaign initiatives, establishing itself as the most renowned brand in the web3 marketing ecosystem (hats off).
- User Traffic. Given most Galxe campaigns are accessible to any wallet, they achieved an impressive milestone of onboarding over 11 million wallets to date! This traffic is a big reason why web3 projects decide to incentivize social media quests on Galxe, as it gives them the opportunity to easily obtain engagement and trigger virality mechanisms on social media.
- Campaign Participants' Experience. Galxe’s quest-marketplace approach is meticulously designed to provide a superb user experience to campaign participants. The frontend UI is crafted to be simple and intuitive, ensuring that users can easily navigate through various campaigns and complete quests without any hassle.
The frontier of Web3 marketing
Tide is the next-gen marketing suite for web3 projects to acquire, engage, and retain valuable users.
New features you will love
- A points distribution system that tracks users on-chain without the need for them to claim on Tide. We distribute points automatically and this is the best system for airdrops as it rewards users that continuously interact with your project
- A leaderboard that updates and that projects use to distribute automatic rewards
- A feature to embed campaigns on any website
- A quest engine that supports the tracking of sophisticated on-chain actions;
- A CRM / performance marketing dashboard to know CAC, LTV, and ROI of campaigns and iterate (currently live) on those data;
- An on-chain referral campaign (currently live), where soulbound tokens are used to help projects reach out to new users through their most loyal advocates.
So should you choose Tide or Galxe?
Well… what we suggest is to use both! Galxe is a great tool for acquiring users. However, when it comes to organize an airdrop that tracks overtime and rewards only users that complete on-chain actions on your protocol assigning points to a leaderboard, Tide is your best friend!
With Tide, you will be able to boost your TVL with a limited budget and a no-code experience.
Wondering about prices?
At Tide, meeting our customers’ needs is at the core of what we do, and this principle extends to our pricing structure. You can experience our campaign builder to launch simple campaigns.
Our platform is available completely free of charge. For businesses seeking white-label solutions or customizable point systems, we offer pricing based on the specific scope and flexibility required, ensuring tailored options to meet diverse needs.
Reach out to us with any questions or concerns — we’re here to assist you every step of the way!
Feel free to contact us for any doubt!
