Market researcher, insights expert, racing car driver, electric guitar enthusiast.
There is something very appealing about dealing with optimists — especially those in…
I do a lot of automotive research — have done for over 30 years — and I love cars.
Hands up. Who’s been to an ideas workshop — be it new product, brand positioning — the ones where all and sundry are invited and, at the end of a long day, all the butcher’s paper sheets are up on the wall and it’s time to vote for the best ideas?