Why U.S. Environmentalists Lost the Climate Change Fight
Kevin Brass
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“Meet your audience where they are, not where you are.” Marketing 101.

Too bad advocates decided it was better to try harangue and lecture the public instead of figuring out what the public actually cares about and building a message around that.

We need less of this top-down, “listen to the experts and do as you’re told” attitude in American society in general, and a more respectful stance towards the interests and needs of the average person.

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