Chipotle Is Trying To Win Back Its Customers With Free Booze
Ilana Gordon
32

They need to do two simple things to get more of my business:

  1. Give me a smaller sized burrito. I do not need (or want) 2000 calories in one sitting. Sell me half the food at 2/3 the price and I’m fine.
  2. MAKE THE ENTIRE THING IN ONE CONTINUOUS PROCESS AND DO NOT SHIFT TO THE NEXT CUSTOMER UNTIL I AM RUNG OUT!

Chipotle, you are using a countertop with extreme thermal conduction. Aluminum makes things cold VERY fast, this is not rocket science, this is basic material property analysis. Go sit on an aluminum bleacher in December and tell me how long until your ass is cold.

Answer: Your ass is cold IMMEDIATELY.

When your people half-make my burrito, and move on to the next one without finishing mine, and then the next person ignores me for two or three minutes because the register person disappeared AGAIN (because getting more chicken for the person that’s five burritos back is DEFINITELY more important than ringing out the four people ahead of the person who needs chicken), you waste a few minutes of my time AND lower the temperature of my burrito from hot to tepid, and nobody on earth wants a tepid burrito.

The cold salsa and cheese already do enough to drop the temp, stop leaving my burrito half-made on a thermally conductive countertop while you worry about people who are behind me in line!

Get your shit together Chipotle I’m sick of this nonsense.

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