Tim WilliamsinPROPULSION by IgnitionHeads or Hands: Hired for What You Know, or What You Do?Would you rather be hired for your ability to execute, or your ability to solve? Which is more valuable?Jun 1, 2017Jun 1, 2017
Tim WilliamsinPROPULSION by IgnitionYour Firm is Defined by the Services You Don’t OfferWhat makes a great restaurant? The things that are not on the menu. The world’s most mediocre restaurants famously have virtually…Feb 11, 2017Feb 11, 2017
Tim WilliamsinPROPULSION by IgnitionIs Your Firm Incentivized to Be Inefficient?If there’s one indisputable economic principle, it’s that incentives matter. Inside professional firms, some incentives are obvious and…Dec 31, 2016Dec 31, 2016
Tim WilliamsinPROPULSION by IgnitionWhy You Should Always Provide Pricing OptionsImagine a coffee shop in which there is only one size coffee. Or an electronics store that sells only one size TV. In the consumer goods…Nov 20, 20161Nov 20, 20161
Tim WilliamsinPROPULSION by IgnitionWhy Your Value Transcends Your WorkWhen sitting face to face with the buyers of your services, remember you’re not just selling the value of the work you create. The value…Jul 28, 2016Jul 28, 2016
Tim WilliamsinPROPULSION by IgnitionCosting is a Science, But Pricing is an ArtKnowing the costs of serving your clients is important, but it’s not the same thing as knowing how to price your services. Costing is…Jun 10, 20161Jun 10, 20161
Tim WilliamsinPROPULSION by IgnitionIs Your Firm Signaling Its Value?When we walk into a store to purchase a product in a category in which we have no prior experience, how do we make our choice? Mostly, we…May 15, 2016May 15, 2016
Tim WilliamsinPROPULSION by IgnitionPowered by BeliefsExceptionally talented professional firms are distinguished not by what they do, but what they believe. Their work is unique because their…Mar 27, 2016Mar 27, 2016
Tim WilliamsinPROPULSION by IgnitionWhat Timesheets Don’t Tell YouTake away timesheets, and most advertising agency executives will proclaim the end of the world. But back when agencies were earning…Mar 16, 20163Mar 16, 20163
Tim WilliamsinPROPULSION by IgnitionAmplify Your Firm’s Strengths Instead of Fixing WeaknessesStrengths contribute everything; weaknesses contribute nothing. Such was the conclusion of the brilliant Peter Drucker after decades of…Jan 12, 2016Jan 12, 2016