I get the irony here. You make a good point. Joining a crowd or jumping on a bandwagon when it suddenly comes into the spotlight is tainted, shallow, and opportunistic. But it’s also, at least, getting onto the right side of the issue. Over time, with many social phenomena, there are those tipping points when the balance shifts. The people in the crowd, shallow and opportunistic or not are often part of the solution. Tipping balances takes weight on the right side.