Employee Advocacy Program? How To Get Executive Support

This blog first appeared on the DLA blog here
There is a lot of talk and articles about Employee Advocacy, many of them are pretty “fluffy” and certainly wouldn’t stand up to any financial rigour. As business leaders we don’t want to be shown research figures, they are all “so what?”. We want to understand the business case and the way our business will be impacted. Positively, we hope.
Any company that knows their stuff will know all of this. But there is one thing that companies especially around employee advocacy miss. Employee advocacy requires change, which should be pretty straightforward to support but how will you embed that change?
Here are 6 things you need to cover when creating an internal employee advocacy business case.
This blog continues on the DLA blog here
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