Purpose — The Number One Thing You Need To Win Deals (According to Research)

This blog was previously published on the DLA blog here

Want to know a secret? A lot of business success can be attributed to the unwitting storytellers among us: leaders who passionately narrate their visions to inspire change; account reps who conceptualise products or services through real-life examples …

My Co-Founder, Adam Gray and I have just returned from a back to back meetings and workshops in Singapore and Australia.

One meeting we had at Microsoft in Singapore as it hit home the fact that as a business we can be very fact based.

  • How many people do you employ?
  • What is your SSI score?
  • How Long have you been in business?
  • How Long Have you Been in Social Selling?

And in the world of tech and Anglo-Saxon (US, UK, etc) this is very much the norm on how you sell.

But we so often forget, what is our purpose / story.

This blog continues on the DLA blog here

Digital Leadership Associates: We are Global Social Transformation Consultancy. We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop me an email or call me on 00 44 7823 534 557 and let’s talk about how we can make an impact on your organisation.