You are Going Full In on Digital Marketing, Why?
This blog was previously posted on the DLA blog here
In the old days, what I mean by that is pre-internet, we had a different why that we bought things (and we marketed and sold differently) didn’t we?
First there was Advertising. As we didn’t have the connected economy, the only way people would find out about your products and services, would be you told them. Invented in the 1930s, the way it worked was simple, the more money you pumped into advertising the more you sold.
Then there was Letters and Emails. When I started work, we wrote letters and the way you got people to know about your products and services was by sending them letters, or mail shots as we called them. You took a standard letter and once you got the hang of mail-merge you could send a lot of them.
Then there was email. It wasn’t really until AOL came along that everybody got an email address, but when they did you could stop sending letters and fire off emails and save the cost of the stamp.
Fast forward to technical modern age of 2018, we have iPhones, the internet, we’re even been to the moon and just look at what we have in our armoury in terms of this amazing thing called “digital marketing”.
There is advertising. As marketers we can broadcast to as many people as we want, telling them about or products and services. We have emails. Sorry it’s called Marketing Automation or Martech, which enables us to fire more emails at people than we ever dreamed of.
This blog continues on the DLA blog here
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