Curious Journalist, Corporate Publisher, Storyteller, Photographer. New Media, New Work, New Design, New Ideas. Loves the Middle East. Founder of studiomonaco.
…here we inject this same discipline into the narrative process, effectively removing the guesswork. In this case, the design problem is identifying and delivering the meaning of your story in the mind of your audience in the most memorable way.
…ies? It might seem unfair to compare an iconic thriller director with a hack writing on the web but I am increasingly convinced that on a noisy internet in a complicated world, we owe it to our audiences to produce stories which are more than just a rehash of the inverted pyramid.
We should ask: how do we design stories to be great user experiences?