Building a Better Way for the Whole Family. Together.
Since Brandless launched in July 2017, our family has been growing.
Our Brandless team is now made up of over 120 of the best people across our San Francisco and Minneapolis offices, not to mention the many amazing folks in our fulfillment centers across the country. Our carefully curated assortment of high-quality stuff has quadrupled in size. And our extended family, aka our Brandless community, is now millions strong and growing.
As more people join us, our core intention continues to be to build a new kind of community-led brand that will fundamentally impact our modern society. A movement that will put people first and will make positive change in the world. At Brandless, that starts with listening closely and creating the better products at an incredible value that you’ve asked for (with some surprises sprinkled in) to better life for all. It also means that practicing kindness every day is a muscle we all need to build. Small acts add up, and if we can inspire, amplify and extend everyone’s intentions, think of the impact we could have together.
Today, I am so proud to unveil something that we’ve been heads-down working on practically since the day we launched. Our first Better for Baby and Pet collections are finally here. I will pause for #JoyTears, or at least wipe my own tears with some of our tree-free facial tissues (my personal fave).
We spend so much time listening and taking notes. Tens of thousands of notes at last count, from people who we meet over social, email and in countless conversations with our teammates coast-to-coast. Community member Lauren, and thousands of parents like her, have been asking us if we could bring Brandless goodness to their whole family:
“I was curious if you have ever considered making a baby version [of your clean and cruelty-free personal care products]. Baby products are so expensive and I’d love a safe and affordable solution.” — Lauren H., Attleboro, MA
Lauren, starting today we have you and your whole crew covered.
Our Brandless Baby and Pet collections of non-GMO, organic, clean and cruelty-free, earth-friendly, etc. goodness is here. All created with the same high-quality ingredients and incredible value that you have come to trust from us. Think: a week’s worth of premium diapers that are better for your baby and the earth for only $9. Organic first food baby pouches for less than a dollar per pouch. Clean and cruelty-free baby and pet care items for only $3. The list goes on.
I believe no one, especially parents, should have to choose between the qualities they want for their loved ones and what they can afford. Period.
We also want to give back time — something that it feels none of us ever have enough of — or don’t get to spend the way we want to. Like more time to spend with our kids, our furry friends or to take care of ourselves. That’s why our new optional Brandless Subscription service was created for people like community member, Dakota:
“By the time I get home from work, I don’t want to go to the store, I want to spend time with my children. I place all my online orders at work and I’d rather set it to auto-deliver than forget and have to go to the store after work.” — Dakota R. from McCalla, AL
Dakota, we totally get it and agree. Brandless is designed to make your life easier in whatever way makes the most sense for you.
Our relationship with our community (that means YOU) defines everything we do. Together, we’re building a movement that goes beyond any single product or service and ladders up to our shared mission to better life for everyone. Did you know that 40 million people go hungry in our country every single day? That’s simply not okay. To do our part, we’re proud to have donated over 3 million meals to people facing hunger in partnership with Feeding America®, in collaboration with our community by giving a meal with every checkout. A drop in the bucket, but we’re just getting started.
At Brandless, we are a group of doers and givers. We are dedicated to providing value to the greatest number of people possible through democratizing access to better products; sharing our community’s good news, recipes and stories; and creating lasting change in our communities.
Thank you to each and every one of you for joining us on our mission to make the world a better place. Always eager to hear what you think. Shoot a note with your ideas and feedback to founders@brandless.com.
For more details, check out the official Brandless press release here.
