Data Mining Breach
Facebook is one of the most internationally used social media platforms. Many platforms are not accessible in different countries. Social media uses advertisements and marketing techniques to influence the users through add campaigns and data mining exploitation. The exploitation of the misuse of personal data can lead to unethical behavior and huge consequences. Kerr (2018) concurs “Consultants working for Donald Trump’s presidential campaign exploited the personal Facebook data of millions”. When organizations are functioning in such a highly changing and competitive environment, the internal pressures of the company’s culture have a very dictating role on the new ways to reach their target audience. Palmer (2007) stated, “The internal pressures for organizational change can include, new ideas about how to deliver services to customers” (p. 62).
The internal pressures for companies to shape the needs, wants, and desires of the market, pushed Cambridge Analytica to acquire the data of millions of Facebook users, misusing it for political ads during the 2016 US presidential election. Sherr (2018) stated, “Facebook says it told Cambridge Analytica to delete the data, but reports suggest the info wasn’t destroyed.” After Cambridge Analytica targeted political messages and misused Facebook’s data with users, Facebook demanded that the falsified accounts and misuse of the data for political messages would be stopped.
Sherr (2018) quoted, “We’ve already learned that automated bot programs and operatives working on behalf of the Russian government appear to have manipulated Twitter, Facebook, Reddit and other social networks as part of a broad misinformation campaign that’s now being investigated by both the FBI and the US Senate. Though investigators have been focused on Russia, they’ve also turned attention to Trump’s presidential campaign, which had hired Cambridge Analytica to run data operations.” This situation caused so much dispute and was taken to Congress. Ballhaus (2017) stated, “Special Counsel Robert Mueller has requested that Cambridge Analytica, a data firm that worked for President Donald Trump’s campaign, turn over documents as part of its investigation into Russian interference in the 2016 U.S. election, according to people familiar with the matter.” Because of Cambridge Analytica’s data mining misusage of 50 million Facebooks users, investigations were launched on both sides of the US and the UK. Facebook would have done well to focus on public relations mitigating this scandal. However, Facebook actually rejected the data breach of Cambridge Analytica, entirely.
This did not go over well for Facebook users. In fact, Al Jazeera News (2018) reports, “In the days following the original reporting, the Twitter hashtag #DeleteFacebook began trending. Congress asked Facebook CEO Mark Zuckerberg to testify on what had happened. The social media giant’s share value took a dramatic dive, down $60bn at one point down.” This reflects poorly on Cambridge Analytica and Facebook. The controversy of this, potentially occurring again does not benefit Facebook’s security and trust of the users. This however, has not affected my usage of Facebook. I am thankful for an interface that offers free video calls across different countries, when recruiting overseas.
Al Jazeera. (2018, March 28). Cambridge Analytica and Facebook: The scandal so far. Retrieved September 5, 2018, from https://www.aljazeera.com/news/2018/03/cambridge-analytica-facebook-scandal-180327172353667.html
Ballhaus, R. (2017, December 15). Mueller Sought Emails of Trump Campaign Data Firm. Retrieved September 5, 2018, from https://www.wsj.com/articles/mueller-sought-emails-of-trump-campaign-data-firm-1513296899
Palmer, I., Dunford, R., & Akin, G. (2007). Managing organizational change: A multipleperspectives approach(3rd ed.). Maidenhead: McGraw-Hill.
Sherr, I. (2018, April 19). Facebook, Cambridge Analytica, data mining and Trump: What you need to know. Retrieved September 4, 2018, from https://www.cnet.com/news/facebook-cambridge-analytica-data-mining-and-trump-what-you-need-to-know/
Sherr, I. (2018, March 17). Facebook bans Trump-linked campaign data firm. Retrieved September 4, 2018, from https://www.cnet.com/news/facebook-bans-trump-linked-campaign-data-firm-cambridge-analytica/
Christina Roach graduated from Oklahoma Baptist University with a double major in International Business and Social Entrepreneurship. Christina is the International Admissions Counselor at Oklahoma Baptist University. She has worked in this capacity for over a year. She is pursuing an MBA with an emphasis of International Business. Her personality type is INFP. She fulfilled a social entrepreneurship internship for a semester in Istanbul. Tina is taking a few undergraduate courses in Spanish Conversation and hopes to learn and practice Russian, working towards fluency in Spanish and Russian. Having traveled to over 18 countries, learning cultures and languages is a lifestyle. She most enjoys connecting people with jobs that are fulfilling and profitable for His kingdom. Reading, traveling, and trying International food are a few favorite hobbies.