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Mick Tinbergen
Mick Tinbergen

Mick Tinbergen

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Highlighted by Mick Tinbergen

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From What Startups Can Learn From IKEA by Ben Einstein

There are an endless list of optimization options that companies can pursue; the important thing is to pick one and focus on it. For IKEA, supply chain and logistics reign supreme. Whether or not these are the key drivers of you…

From What Startups Can Learn From IKEA by Ben Einstein

In contrast, look at Bonobos and Warby Parker. Both of these brands are the opposite of IKEA: they optimize towards converting online with a direct-to-consumer model. Every part of their product experience is designed to deal with online consumers including their website, marketing material, business model, customer service system, blog articles, and packaging.

From What Startups Can Learn From IKEA by Ben Einstein

…ential customers to show up to their retail stores. Ever wonder why the IKEA website sucks so much? It’s also not designed to get you to buy, it’s designed to get you into the store. Once in the store, retail psychology takes over and you’re likely to walk out with a lighter wallet.

Claps from Mick Tinbergen

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Auto-tune Culture And How It Has Ruined The Music Industry

Gary Cunningham

Jony Ive’s Mistakes: When Beautiful Design Is Bad Design

Charles Arthur

Reflecting on My Failure to Build a Billion-Dollar Company

Sahil Lavingia