Inspire the Entrepreneurs dream and help lead the organisation to fulfill it

Entrepreneurs by definition are the leaders in their own niche industries, taking on a great financial responsibility and risk, changing and challenging the status quo. Their vision of the world is different than how others see the world. The Merriam-Webster dictionary describes an entrepreneur as various characteristics and traits “who organizes, manages and assumes the risks of a business or enterprise”.

This assumes that an entrepreneur is interchangeable as a leader too, because they teeter into rebellious territory infecting the public with a new product or service. Think about Richard Branson, Bill Gates and Mark Zuckerberg — would you manage them or lead them? If you answered that you’d lead them –you are correct.

A traditional people-management technique will not work to get results from entrepreneurs, because entrepreneurs think in terms of ideas, barriers and outcomes and if you don’t get on-board — you’ll more than likely find it difficult to get along with the individual. The best approach is to support and guide them towards their greater goal.

It’s much less of a journey if you learn to become a leader yourself, because you’ll influence and inspire the entrepreneur — learn what drives, what their passions are and align it with an influential strategy. This tactic will synchronize your efforts to get along with entrepreneurs.

Be prepared for the leadership role to be time consuming, understand that it takes a lot of energy but the outcome will be worthwhile of your time and commitment. Stay on-board for a return on your investment.

A suggested method to achieve a return on your investment of time is simple: dream, build, inspire and lead. The four components are broken down to help you gain a firm understanding of what they mean to you below.


As a business leader, you’ll face more than one or two obstacles and barriers, but if you create a vision and plan then it will help to increase the odds of your strategy’s success. The key is effective communication and creating S.M.A.R.T (Specific, Measurable, Achievable, Result-driven and timely) goals, this will help get everyone on the same page as you to lead a successful team on the strategy you develop.


Interpret your end-result to your organisation and team every day. Keep each one on-track towards your vision. This will keep the organisation focused and organized on the goals you need to get results. For instance, if your vision is to create a seamless strategy to generate new business leads and increase sales, then you’ll need to do more than focus your attention to the product that is generating new leads.

Create a strategy that will focus your team to build new customer relationships, and a training system to get each person on the same page by the day of evaluation. This would be a S.M.A.R.T goal.


How has someone inspired you to achieve something you may have not been so passionate about in the first place? Think back to that specific time and recall how you felt in that moment, are you capable of doing the same thing for your organisation? The emotions you felt were probably unlike anything you’ve experienced, which created a deeper determination and motivation that still lives within you.

Imagine you are able to create that exact feeling within your organisation, which makes your role much easier if you’re able to create it.

This has the ability to fulfil an identity to the organisations’ culture, and place you into a leadership position to mould and develop others’ minds. You’re rewarded by working with alike-minded individuals to achieve something great and get the results you envision for the organisation as a leader.


Don’t dictate what you need done, communicate it and motivate the individuals to cultivate the organisations’ culture. This will help you to influence them using their skills, talents and passions. Additionally, the entrepreneurial minds will shine and show you their capabilities in alignment with your vision. This will help for you to continuously challenge the entrepreneurial mindset for the fulfillment of future roles within the organisation.

Determine if a fast-track entrepreneurial program may fit the organisations’ culture, this will motivate individuals to prove themselves and train for a more rigorous role within the company.

A leadership role should never be defined by its weight within the organisation but rather by the outcomes of what is achievable for the future. You should be able to build connections, speak on behalf of the company and constantly set higher goals for the organisation through decisions made in the boardroom.

The last but critical skill is managing internal communications. This trait and characteristic is not discussed enough. It entails the psychological management of individuals in the organisation and manages individuals’ self-doubt of themselves or distractions in the work place. In order to maintain an entrepreneur’s goal, you’ll have to lead the organisation by taking care of the psychology of individuals minds. This is a necessary skill to master to keep the organisation from falling apart.

If you’re unable to control internal thoughts and manage external negative influences, your ability as an entrepreneur and leader will be compromised — out of your own control.

Take the quote by John C Maxwell, “Leadership is about influence; always has been, always will be.”

In a competitive market, it is vital to your organisations’ oxygen to maintain the culture you’ve developed and created as a leader and entrepreneur. Use these points as an outline to your advantage and overall success of keeping your organisations culture intact.

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