Top Ten Trends in Outdoor Digital Signage for 2016
Two-thousand fifteen is more than half way through and it’s time to start reviewing trends to prepare Outdoor Marketing and Sales plans for 2016. With almost two thirds of Americans owning a smart-phone and more than half of all households owning a tablet, what we demand from our interaction with technology has shifted drastically. Nowadays, people are impatient and expect everything to be personalized and readily accessible on their schedule, no matter where they are. It follows through that this also applies to Outdoor Digital Signage (LCD and LED Outdoor Digital Displays), showing as key factors in next year trends:
Dynamic Data: This is really good news for Digital Signage, since dynamic content is what Digital Signage is all about and what differentiates it from other types of outdoor signage. Consumers are bombarded with information all day long; their minds can’t cope with the amount of outside stimuli. Therefore, the only way to capture their attention is showing them something different by the minute. Motion and variety are big winners when it comes to attention-grabbers.
2.- Personalization/ Targeting: With privacy concernsgoing down, people expect you to know when to reach them, where to reach them, and how to reach them. Consumers expect each message to talk directly to them and address their needs. Outdoor digital signs, like LED signs, offer the necessary flexibility to target your audience with different messages according to the time of the day and every day relevant events that might have occurred.
3.- Less creative, more useful: An epic one-liner will still keep you in the minds of the consumers. Still, it is a well-known fact that the younger the audience, the less they trust or care about advertising. So much so, it has been said that Millenials: “Hate Advertising” or at least, traditional advertising. Your content needs to be useful, relevant, and, hopefully, social.
4.- Small, light panels:
Back to smart-phones and tablets, people expect their technology to become lighter, thinner, easier to manipulate and accessible to the masses. Old, cabinet-style, assembled-in-china LED-signs that can only be handled by professionals and take months to arrive to its’ destination will lose popularity in favor of more modern LED board/ LCD panels designs.
5.- Modularity: Following the previous point. People don’t want to wait for months for their LED or digital display to arrive in a heavy and bulky box. Easiness of assembly is gaining points in the list of digital signage customers must-have.
6.- Serviceability: Clients are not interested in waiting for an expert to come repair their LED screen on-site, or worse, take the display away for repair. People are impatient and expect things to be able to be solved online or over the phone .
7.- Energy efficient: People have the environment and their wallets in mind. Anything that can help either or both is a huge selling point.
8.- Embedded Sensors : Smart phones and wearable health monitors are using more and more sensors to make the overall experience something close to magic. Customers want the same from all of their devices.Sensors are part of the hardware but interact with the software to improve the performance of the Outdoor Digital Sign. For example: Temperature sensors can trigger notifications before the sign overheats, humidity sensors can warn about dangerous levels of moisture and light sensors can help adjust the brightness of an LED sign to the conditions.
9.- Web Based Content Management: People expect their software to work on their schedule and not vice-versa. That means, any software should be
accessible at any time from any computer, and hopefully from their phones and tablets. Digital displays content management software is no exception.
10.- Social Media/ Social ads:The fine line between content and software. With individuals trusting advertising and brands less and less, the power of social endorsement becomes more and more important. Outdoor digital signs that have the capability to display social ads and social networks have a great advantage over the competition.
What other trends do you notice on outdoor digital signage for 2015/2016? Let us know by commenting below or emailing us.