After almost 3 years bringing families closer together, it is with a heavy heart that we’ll be shutting down Togethera on August 4th.
Despite building a product loved by thousands, unfortunately we’re not generating enough revenue to cover our costs, and our user base isn’t growing fast enough to suggest our revenue issues might be solvable soon.
We were also unable to secure further funding to keep the company going, nor find a third party to take on the responsibility of running Togethera, despite our best efforts.
We’re deeply sorry to be taking Togethera away from you and your family…
This post was written after raising £230,000 for Togethera, the private sharing app for your family and loved ones, on Crowdcube in the UK. It captures the lessons we learned and advice that was generously shared by Anthony Eskinazi and Doug Monro, founders of JustPark and Adzuna, which raised £3.5M and £2.2M respectively. You can see how we did along with insights on our round in the infographic at the end of this post.
Before we dive in, two important points on equity crowdfunding:
At Togethera (the private social network for your family), we’re fanatical about making photo sharing as fast as possible. Here’s how we compare to WhatsApp and Facebook:
(All demos recorded on the same Wi-Fi connection)
We tested sharing 10 photos, and recorded the time between pressing ‘Post/Send’ and the entire post successfully uploading. On Togethera it took 0.6 secs, vs 7.8 secs on WhatsApp and 23.1 secs on Facebook. How?
Yesterday, we launched our crowdfunding campaign for Togethera (the private social network for your family, partner and closest friends). The response has been fantastic and within 24 hours we’ve had 29% of our investment goal committed with 45 awesome investors coming on board. You can check out our pitch and invest now on our Crowdcube page, or watch the video below about our team, investors, users, and our plans for the future:
Matt and I came together to work on Togethera nearly two years ago. We saw a huge challenge ahead, but a massive opportunity as well. We’ve come…
We’re super excited that Togethera, the private social network for your family, partner and closest friends, is now available on your wrist! Here’s what’s new:
Now you can view an entire post without even opening the app!
Last week, we made some important announcement about our iOS and Android apps. TheNextWeb, one of the most prominent tech blogs, wrote about them.
Sokratis Papafloratos, Founder of Togethera, told TNW that the reasoning behind the decision to start charging people for what was previously a free service was “transparency”:
It’s a stand we’re taking. We have always said that we will keep our users data private and never show them ads, and the only way to do that is to be transparent about how you are making your money.
Thank you TNW!
The Mail Online is one of the world’s most popular newspaper websites with 200 million visitors per month. Togethera was featured in this excellent article.
As Facebook users know, the astonishing success of the service has also left it virtually impossible to actually keep in touch with your real friends and family.A new startup hopes to change that, and claims it is an ‘unsocial network’. Called Togethera, it allows families to easily share photos and videos.
Thank you Daily Mail!
La Stampa is one of Italy’s most popular daily newspapers and Togethera was featured in this excellent article.
Niente pubblicità, niente rapporti superficiali: su Togethera le interazioni avvengono soltanto con familiari, colleghi con cui c’è particolare confidenza, conoscenti di vecchia data. E la privacy è una priorità
And for our English speaking readers:
No advertising, no superficial relationships: on Togethera interactions occur only with family, colleagues with whom there is particular confidence, longtime acquaintances. And privacy is a priority.
Grazie La Stampa!
Closed social network completes $800,000 seed round by international group of entrepreneurs and investors.
January 21, 2015
As the world is becoming more open and connected through social networks, one service is letting people cherish their most intimate relationships through simple, private sharing.
Togethera is a truly private “un-social” network, accessible on the web and through apps for iPhone, iPad and Android. Designed to be super-simple to use for people of all ages and abilities, Togethera offers an easy way for families and close friends to stay connected and share content without the noise and exposure created by social media…
Private, simple sharing with your family, partner and closest friends.