Why TokenStars Chose Blockchain to Tokenize People

TokenStars
2 min readOct 3, 2017

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The talent management industry with over $40 billion in contracts is larger than some Fortune 500 companies and even many countries’ GDPs. TokenStars aims to decentralize this huge market and provide funding and promotion resources to rising stars. Here comes the answer to the most popular question — why do we need blockchain?

“One of the core points of blockchain is decentralization. Our project is a good example. There is IMG — a talent management agency, they have 60 scouts, and even fewer people dealing with advertising contracts. Russia is covered by one person. It is easy to guess why: oversized structure is expensive. Even this structure still is not cheap. Blockchain enables having a cheap structure with 600–60000 freelancers,” says Pavel Stukolov, CEO of TokenStars.

We’ve decided to highlight this important aspect of our business model in the new iteration of our website. So, why Blockchain?

Powerful Global Community

Broader international networks of scouts and promoters are built (6000 people instead of 60 for traditional celebrity management agencies). They are highly motivated as token holders, do not raise overhead costs and contribute to the community success.

Higher Transparency

Blockchain brings more transparency to the celebrity talent management industry that is often plagued by scandals and prone to manipulation.

No Need in Third Party

Blockchain eliminates counterparty risk. Users can trust that transactions will be executed exactly as the protocol commands (e.g. scouts will receive $10K bonus for every signed player).

Faster Transactions

Interbank transactions can take days for clearing and final settlement. Blockchain transactions reduce transaction times to minutes and are processed 24/7.

Eliminating Middlemen

Advertising agencies can be partially replaced by the global promoters’ network who bring contracts.

Lower Transactions Costs

By eliminating third party intermediaries and overhead costs for exchanging assets, blockchain greatly reduces transaction fees.

ACE token sale continues — visit our redesigned website for more details: https://goo.gl/gbeSuW.

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TokenStars

The first celebrity management platform on blockchain. TEAM token sale completed.