Panic on The Streets : No, The End of FRUiTS Magazine is Not The End of Harajuku Fashion

Print Magazines are Dying Everywhere

Advertising Money Isn’t Easy To Come By These Days

Less Subscribers & Advertisers Means Less Staff

Social Media is Instant and (seemingly) Infinite

Documenting Harajuku For History is Less Critical Today

FRUiTS Magazine Thrived for Twenty Years

Change is Scary, But Not Always Bad

Harajuku is Where The Shops & Designers Are

The “Next Harajuku” Never Happens

Bunka Fashion College & Nearby Japanese Fashion Schools

Harajuku Attracts Creative People

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