Harajuku street fashion is world-renowned because of the work of one person above all others. In 1997, years before it became cool for western celebrities to attach the word “Harajuku” to any random project, Japanese photographer Shoichi Aoki started a little magazine called FRUiTS. FRUiTS Magazine’s format was simple: every…

Japan’s street fashion scene is famous around the globe for its ever-changing face - from over-the-top cute and colorful to extreme darkness, from haute couture to hardcore sneaker heads, from styles inspired by ancient fairy tales to looks from the cyber future. The heart of the Japanese street fashion scene…

One of the hottest Japanese fashion trends to watch for in 2016 is not a specific brand, type of clothing, or makeup look - it’s Genderless boys! Genderless Kei (“kei” means “style”) blew up in the Japanese media after several top Genderless models appeared in the popular Tokyo Girls Collection…