How to not mess up your website’s domain name: The Foolproof way
When creating your brand’s online presence, the website’s domain name plays a massive role. Lots of factors can affect on the choice of your domain name.
For instance, your company name. It should be attractive right?
Then it could be shorter too. And you want to play cool with domain name that has nothing to do with the real company name but still is searchable. There are ton of combinations out there!
Website’s domain name is the one that helps your clients to find you easy, to remember you and to come back again. This should be the main purpose of a business website.
And vice versa, with a complicated domain name you’ll generate less leads.
People today click from website to website. This is what users do and nobody will bother remembering you, they’ll just check out someone else.
It’s only one click away. That’s how long it takes! That is the luxury we own today. So why should I bother searching for a company in three thought bursting attempts!?
That’s why you need memorable and easy searchable domain name for your website. And if you start a business and want to go online, I hope these no-brainer tips below will help you:
First, make it memorable.
You don’t want the user to remember only one syllable, and then endlessly search for the other! It should be remembered after the first search, and typed directly in the Address bar.
If a person finds a website and comes back again and again it is because the user remembered it and wants more of it! Isn’t that magnificent?
We process so much information daily, and forget a lot if it. But we can remember a website and come back again tomorrow. All because of our memorable domain name!
Make sure that the domain name is connected to your business or industry.
Start with the keywords used for your business or industry. But you got to be creative too! Keep in mind that maybe the domain name you want could be already bought by someone else!
Yes, the domain name market is on fire today, and is growing bigger with every new business. Businesses are buying up to 100 domain names to get that sweet attention we all crave for from customers.
Choose keywords, add branding (your company name) and turn them into a domain name.
And not only memorable, but easy to write too! Please try to avoid those difficult “webandgraphicdesignandservicesbusinessentrepreneur.com” combinations.
Before you decide how to name your website try a little test.
Just tell a friend to check it out and type it. See how he types it. If it is difficult for him to type, it will be difficult for everyone! So, not too many words, just plain and simple.
Don’t copy other domain names, you can do better than that!
Did you ever noticed that some websites are named after another popular websites. It’s called Typosquatting btw, and if you decide to use this “tactic” you can earn a lawsuit.
And they are usually a Fortune 500 company! So you’ll look spammy, fake and you’ll get a lawsuit. Not a good way to improve your SEO right?
And last, act fast!
Yes, like I said earlier in this post, the domain names market is rapidly expanding. There are business models with buying and selling domain names too! This is because it has become a whole lot more viable today to start a business and invest in a website!
Domain names are cheap, and you should get yours as soon as possible before creating your website.
Your website will be the pillar on which you’ll build and grow your business, do not mess it up with a bad domain name!
