Design principle: Cognitive dissonance
Anton Nikolov

Thanks Anton, great article: a simply expressed concept and clear description of the application. Could you point to good examples of the ‘good’ type of cognitive dissonance? It would be great to see some (or one) subtly designed examples to emulate.

One question I have is in relation to the ‘strength’ of dissonance created. So for example in a post on Medium, would you invite people to subscriber at the bottom of every post or would you instead offer subscription only on your publication pages (i.e. This assumes people already like your work and so are predisposed to a gentle nudge)?

Another example, on my website home page I might offer a newsletter or follow buttons. But in my products page, can I assume people might be open to an offer? Or is that too pushy, and better to make offers to people on the email list whom I’m in dialogue with?

Thanks, appreciate any insights and ideas for thinking this through!