Tom LilleyinAfter the CommaThe operating system for community: centres of belonging in the digital ageWe live in a world of vanishing borders — where travel is cheap, data flows freely, and the marketplace for knowledge and skills…Mar 14, 2019Mar 14, 2019
Tom LilleyinAfter the Comma“What’s the worst that could happen?” — Reflecting on life as a Global CitizenFor the past nine months, After the Comma has been on a mission to understand the Global Citizen — the secret muse customer to…Feb 7, 2019Feb 7, 2019
Tom LilleyinAfter the CommaThe Global Citizen: Secret muse to the world’s most valuable start-upsA quick review of the world’s most valuable start-ups yields some familiar names: WeWork (now The We Company) in at number four, Airbnb…Jan 29, 2019Jan 29, 2019
Tom LilleyinAfter the CommaMove over, Millennials, it’s time to talk about the Global Citizen2019 is upon us: the year when Gen Z will officially outnumber Millennials as the largest global generation. Time to chuck out all those…Jan 24, 20191Jan 24, 20191
Tom LilleyOptimism: A mindset and a cultureThe most common challenge facing innovation teams is not lack of talent, lack of insight or lack of ideas — it’s lack of optimism. Without…Aug 16, 2016Aug 16, 2016
Tom LilleyOpportunity Mapping (Part 8): ‘Starting points’As we have seen in previous posts in this series, mapping innovation opportunities for your business involves triangulating insights across…Jul 29, 2016Jul 29, 2016
Tom LilleyOpportunity Mapping (Part 7): ‘Timing’So, you identified a peach of an opportunity for your business. You did everything right: you pinpointed a significant customer need; you…Jun 27, 2016Jun 27, 2016
Tom LilleyOpportunity Mapping (Part 6): ‘Deals’People start businesses because they believe they can serve a group of customers more effectively than anyone else. And because start-ups…Jun 20, 2016Jun 20, 2016
Tom LilleyOpportunity Mapping (Part 5): ‘Numbers’I love numbers. More than 50% of Google search now happens on mobile devices? Good to know. 54% of the world’s population lives in urban…Jun 14, 2016Jun 14, 2016
Tom LilleyOpportunity Mapping (Part 4): ‘Trends’Trends are a manifestation of the external forces acting on your category. Evaluating them is a key activity in the opportunity mapping…Jun 13, 2016Jun 13, 2016