Tom SmithWhy We Don’t Use Device MetersWhen the internet first arrived, meters — small bits of software installed on a user’s machine — were conceived as a way in which to track…Mar 24, 2017Mar 24, 2017
Tom SmithWhy the Future of Web Analytics is PeopleIn April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having…Mar 7, 2017Mar 7, 2017