Tom Ritchford
Aug 31, 2018 · 1 min read

Not really “all” — perhaps it’s more accurate to say that Google had reached the point of diminishing returns with it.

(And people were talking about Web 2.0 as early as 1999, when Google was in dustpan-and-broom mode and hadn’t really turned the vacuum on at all.)

    Tom Ritchford

    Written by

    uk->at->ca->us->nl

    Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
    Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
    Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade