Tom UhlhorninCXllectiveIf it ain’t systematic, it ain’t marketin’“Marketing” has an image problem. Go ahead, ask the five people closest to you right now, “what would you say ‘marketing’ is?”, I can…Jul 10, 2017Jul 10, 2017
Tom UhlhorninCXllectiveCustomers Feel More Than They ThinkThe last purchase decision that you made was based on emotion, I guarantee it. Whether you bought a bottle of water from a vending machine…Jun 16, 2017Jun 16, 2017
Tom UhlhorninCXllectiveA Manifesto for the Employment of Journalists in the 21st CenturyIndependent journalism is important, to say the least. Despite writing an article last year that criticises the current ‘solution’ that…Feb 28, 2017Feb 28, 2017
Tom UhlhornThe Timeless Guide to BrandingWhat is a brand? It’s a word that means different things to different people. A logo, a company, a product, an identity, and an experience…Feb 1, 2017Feb 1, 2017
Tom UhlhorninCXllectiveThe Difference Between CX and UXCustomer Experience (CX) Design is the process of holistically reviewing all interactions that a customer/client has with a brand, and then…Nov 21, 2016Nov 21, 2016
Tom UhlhornI’m Ranking #1 on Google, Now What?For those of us who are wanting to take our business to new heights, SEO can often appear as a magical silver bullet strategy. After all…May 12, 2016May 12, 2016
Tom UhlhornI Quit My Job to Focus on GrowthThere is a brand exercise I do with Bruce Uhlhorn (business partner, mentor, and 50% responsible for me) that focuses on finding the brand…May 11, 2016May 11, 2016
Tom UhlhornTake a lesson from the Virtual Happy MealA marketer’s guide to innovationMar 2, 2016Mar 2, 2016