Find Your Optimal Posting Times with @Buffer Optimal Scheduling
Being pro at social media isn't just curating awesome content to help your followers and make them look amazing too — it’s about timing.
If you use @Buffer you're already utilizing one of the best services available today. So take it one step further and make sure you're capturing your audience when they're online.
How Does It Work?
Optimal Scheduling looks at your previous 5000 (or however many you have) interactions including Likes, Retweets, Shares, and Favourites to see where the most interactions happen.
It will also analyse other similar pages in your time zone (so make sure you have this set accurately to your brand) to find the best post times, it even throws in a few random time slots in an attempt to find new and better post times for you.
Benefits of Optimal Timing
If your content is hitting people's screens at a time they're online more people will be able to like, comment, share and interact with your posts. All this will hopefully lead to more clickthroughs, higher conversion rates and ultimately more sales or whatever metric you hold dear.
Head over to http://bufferapp.com and try it out!
Other Resources
Facebook and Twitter (http://analytics.twitter.com) both offer page and profile analytics for you to scavenge through that can be particularly useful and insightful. Make sure you check those out as well and give BufferApp a try.
https://blog.bufferapp.com/the-4-reasons-to-optimize-timing-of-social-media
Originally published at www.linkedin.com on April 22, 2015.
