AND 1 Footwear, and my adventures in it

Tom’s score and failings as a leader.
  1. Light-weight and fast. I wanted innovative materials and cool, sleek designs that looked like race cars.
  2. Simple design. I loved the Asian aesthetic. I wanted every shoe built around one core principle or idea. I wanted understatement. No huge logos. No ‘busy’ designs.
  3. 360 degree design. Most shoes were still completely symmetrical on the ‘inside and the outside’, and nearly all shoes had the bottoms (the midsole and outsole) separate from the uppers. I wanted the shoe to be designed both inside and outside to be unique. I thought it was a cop-out to only design half a shoe and then mirror it. And I wanted the colors and patterns to wrap all the way around the shoe.
  4. “God is in the details.” I believed that we wanted to have small, details — what I called “jammies” that finished or polished each shoe.
  5. “How will it look small?”. Design patterns that allowed for strong, striking color blockings that could be visible when the shoe was 1 inch tall on your TV set. This may seem to compete with number 2 at first, but in actually it didn’t. Not really.
  6. The next thing I did was to get on a plane and fly out to meet our lead apparel designer — shout out to Lantz Simpson. Lantz was a true hooper, he played in high school and college — and a super talented graphic and apparel designer. He had been the best designer we had worked with in apparel.

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