Tony Hallett
Telling your stories. Media, marketing, tech, b2b, hyperlocal, London, QPR. Run Collective Content (UK). Priors: CBS, CNET, Silicon, Japan.
Native advertising undermines journalism. If publications allow advertisers to take up space intended for independent journalism and editorials, they relinquish their most precious asset: editorial independence. And that independence is essential if the press is to serve as a watchdog for democracy. Moreover, the very nature of native advertising is to deceive the reader. The survey carried out by Contently showed that 48% of readers felt duped when first mistaking an advertisement for an article.
Selling ads is a short-term strategy. Here’s why subscriptions are the future of journalism
Ernst-Jan Pfauth
20716
Lots to disagree with here. Some publishers do it badly. That will change. There’s no “very nature of native” — it’s what people choose to make it.