A friend of mine compared crowdfunding to a trust fall — an exercise where you stand on a chair, close your eyes, and fall backwards into the arms of your team.

But the analogy did not stop there. He went on. “It’s like you’re doing a trust fall. Only, instead of being in a windowless hotel ballroom, you’re in Times Square. And, instead of your trusted team standing behind you, you’re not quite sure who is back there. Oh, and you’re naked.”

Yup. That about sums it up. Crowdfunding is a public act of vulnerability.

If you don’t know who…

Tony Loyd

Keynote speaker. Best-selling author, "Crazy Good Advice." Host of the Social Entrepreneur podcast. Former Fortune 500 executive. Proud purveyor of bad dad joke

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store