A friend of mine compared crowdfunding to a trust fall — an exercise where you stand on a chair, close your eyes, and fall backwards into the arms of your team.
But the analogy did not stop there. He went on. “It’s like you’re doing a trust fall. Only, instead of being in a windowless hotel ballroom, you’re in Times Square. And, instead of your trusted team standing behind you, you’re not quite sure who is back there. Oh, and you’re naked.”
Yup. That about sums it up. Crowdfunding is a public act of vulnerability.