Tor GoldfieldThe ABC of UGCIt’s easy to think of user-generated content (UGC) as a fairly recent trend. However, while the term has only been around for the past 10…Jan 11, 2017Jan 11, 2017
Tor Goldfield7 Reasons Why Print Should be Part of Your Content Marketing Strategy in 2017In many ways, marketing is much like the fashion industry. It’s a discipline that never stands still and can be quick to discard last…Jan 10, 2017Jan 10, 2017
Tor GoldfieldinMarketing And Growth HackingContent Marketing: Revolutionary or much ado about nothing?One thing is for sure, we marketers love a good debate, and there are few so adept at lighting the touch paper as Marketing Week columnist…Nov 2, 2016Nov 2, 2016
Tor GoldfieldWhat today’s FT announcement tells us about the continued convergence of journalism and marketingToday’s news that the Financial Times has acquired content marketing firm Alpha Grid is further evidence of the seismic shifts taking place…Jun 16, 2016Jun 16, 2016
Tor GoldfieldUsing logic and reason to unleash your creativityAre you creative?May 25, 2016May 25, 2016
Tor GoldfieldThink you’re in control of your band? Think againBrand management is, and always has been, a complex task involving a wide number of people. While the primary responsibility usually sits…May 18, 2016May 18, 2016
Tor GoldfieldDoes your marketing speak with one voice?What a complex world us marketers live in. Where once we had a fairly limited and well-defined selection of tools and channels at our…Apr 11, 2016Apr 11, 2016
Tor GoldfieldAvoid creative burnout: Make your content work harderAs a marketer, do you ever feel the pressure to continually produce original, up to the minute content? Do you find yourself regularly…Apr 11, 2016Apr 11, 2016
Tor GoldfieldGoodbye, organic reach. Hello paid promotion and employee advocacyRight now, there are two camps of marketers. There are some who still believe a well-crafted piece of content will resonate so naturally…Apr 11, 2016Apr 11, 2016