motivate others to change in 4 steps

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do (Rob Siltanen)

For more than a decade I’m dealing with change. Change is always hard and change requires you to change your status quo. Even if your status quo is very painful you sometimes do not change. This happens in your private life (smoking? obese? procrastinator?…) as well in your business life (study further? change role? complaining?…)

If you want to change something in your private or business life you need to motivate yourself or motivate others. Especially in business it is necessary to motivate others. Otherwise your initiative is already dead before it even started.

In the past decade I noticed that the success of change depends on the way change is communicated. The better the communication the more likely people will change. Based on this experience I created the following formula:

persuasion promotes truthful understanding

understanding leads to action

action changes things

change is essential for progress

persuasion is progress

To maximize my time I created a tool which I call the :persuasion: canvas. I is a ready to use tool that helps you to structure your message in a way that others will support your change initiative more likely.

BEFORE YOU START your conversations, design your communication and ADD VALUE

The anatomy of a :persuasion: canvas is quite simple: It uses a storyline which starts with the description of the present which is not as good as it could be. Then the story moves to the status quo (ie. the way it is done today) and then raises the question:


At this point your audience should be able to answer this question themselves. The present is not perfect. We can change it. But how? The scene is set. The stage is yours. It’s time to present the


Finally, the story finishes with the


And this is the communication flow that supports you to motivate others to change for the better:

anatomy of the :persuasion: canvas

how to use the :persuasion: canvas