Digital Marketing For Business
Statistics, Basics & Courses
In this blog, you’ll learn,
Digital Marketing Definition
Why Digital Marketing is needed?
How Digital Marketing can help your businesses?
From where can you learn Digital Marketing?
1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. Content Marketing
4. Email Marketing
5. Social Media Marketing
ConclusionDigital Marketing Definition
In Digital Marketing you utilize different modes of online channels to Showcase, Sale, or Serve your products & services to the customer. This can be very targeted to an audience with help of practices such as SEO, Online Advertising, Content Marketing, and Social Media marketing. Resulting in an increase in traffic, engagement & sales. (There are many other practices. Only a few of them are mentioned here.)
Why Digital Marketing is needed?
Data derived from “our world in data” shows how in the past 30 years the share of the world population using the internet has increased. (Internet service could have been accessed via different devices such as desktops, Mobile devices, Televisions, Gaming consoles, etc.)
Developing countries have low shares percentage, but they’re increasing gradually whereas, In Developed counties, more than 2/3 of the population already developed a habit of using the internet on daily basis.
As per Data, almost 5 billion (5000000000) people are using the Internet across the world.
The top 10 countries with the highest numbers of internet users
These numbers are Significant and they will increase in upcoming years. Now, missing an opportunity by not taking advantage of this data seems very unreasonable.
With an increasing population, plentiful technological advancements & access to more low-cost devices world is now becoming more & more Digital than ever.
Nearly everyone is having a Digital footprint.
From big players in every industry to a Local shop owner situated in a village, everyone Is after creating their Digital Presence.
But the real question is why? Why everyone is keen on getting their brands, services, or goods listed online?
Because by establishing your business/services online you get exposed to the new world’s market which has tremendous potential.
Similar to any market there is also competition here & in a world with growing Global Competition, one has to have a key advantage to stay ahead of competitors.
To achieve that goal, we must know about Digital Marketing.
How Digital Marketing can help your businesses?
It can help you achieve desired results whether be it your business or a career.
Example:
Let’s say you are a retailer, located in a well-developed area of your country & you have a good customer base offline.
You want to expand your business but your business solely runs on word of mouth or referrals. In this case, Digital Marketing can be very helpful to achieve your goal.
You can build your digital presence across various platforms such as listing your business on Google my Business, other online Local Business Directories, and Building social media profiles on Facebook, & Instagram.
To start, you can provide basic details about yourself or your business such as Name, Address, contact details, and products/services offered by you.
You can also take advantage of LinkedIn, Pinterest, and other similar platforms if they are relevant to your business.
From where can you learn Digital Marketing?
With so many options available on the internet it gets difficult to choose any particular course or topic to learn from.
If you are putting your valuable time to learn Digital Marketing you have to be sure that you are putting it in right place.
So, I would suggest you don’t get all hyped up and buy those expensive courses right away. Instead, start with the basics first.
There are many free courses available with certifications.
- Fundamentals of Digital Marketing offered by Google Digital Unlocked is one of the best courses available on the internet for Digital Marketing. The course is completely free with 26 Modules & 40 hours of content. This course is well suited for beginners. After completion of the course, you get a Certificate that is well recognized and IAB-accredited.
In this course, you will get to learn various topics such as…
1. SEO (Search Engine Optimization)
It’s a long-term & continuous process by which one can improve the ranking of their website/content & gain more organic traffic.
The SEO process starts with making your website user-friendly across all devices and providing value-added content to your visitors with the help of the right strategy (keyword research and more) and tools.
Then comes the part where you analyze, optimize & improvise your website/content based on the user experience.
SEO is influenced by what you do on your site & things that happen off your site. On-page & Off-page methods are ways to perform SEO.
2. SEM (Search Engine Marketing)
It is different than SEO.
Here, you choose paid advertising to gain traffic for your website.
If you are willing to spend money, then this method of digital marketing gives the best results in a short period of time, only if applied correctly.
Remember, spending lots of money doesn’t guarantee lots of traffic, an increase in sales, or more engagement. It all depends upon how you are executing the ad campaign. Before starting an ad campaign be sure to cover the following topics:
- Keyword Research
- SEM auction (Bidding, CPCs, Quality Scores, Relevance)
- What points make a good keyword? (Relevance, Traffic, Ongoing trends)
- How can your Ads stand out from the rest of the competition?
- Which match type to choose for your keywords (Based on your goals)
3. Content Marketing
We love seeing images, reading blogs, articles, and news as well as surfing through endless videos on our favorite topics. Don’t we? That is content. Produced by someone like you & me with one thing in mind, only to deliver data that is relevant & value-added.
Content can be created in many forms such as images, videos, text, gifs & podcasts, etc. you can choose one or more forms of content based on what your audience likes more & what they relate with.
Different types of content can perform differently based upon the likes and dislikes of your audience. Format of content also has an impact on performance. Many studies show that videos perform better than text because the human brain can process videos more effectively (It can vary depending on your audience).
Example:
Twitter for example when started didn’t give a feature of sharing videos or photos to users but after 2011, it provided that feature. This resulted in more than 50% of Twitter content being consumed today having Videos & Images.
4. Email Marketing
In this channel of marketing, you use Email as a medium of promotion for your products, and services. you can update your existing customers about ongoing offers and discounts.
For that, you have to build a contact database (Email List) first. That list must include an Email address & should have other basic information such as name, address, and phone number. Using this information you can create personalized email templates suitable for your customer. Make sure email templates are mobile-friendly.
When writing an email avoid using spam words such as Buy, Order, Earn, etc. otherwise your email might end up in the spam folder. You can use engaging questions or some statement in the subject line to get the attention of an audience. Make sure to write your emails to the point and always provide links to the detailed article. You can use analytics to check the Bounce Rate of emails being sent. It shows how many of those emails didn’t reach to receiver.
5. Social Media Marketing
In simple terms, this mode of marketing requires using social platforms such as Facebook, Twitter, Instagram &, etc. to elevate awareness of your new or existing business & services.
Social media is one of the best tools for creating brand awareness, maintaining public relations, and getting your business leads.
- You can start by creating a profile for your business.
- Next comes optimizing your profile based on the platform. These are the very first steps any business can do by spending a very less amount of time. Businesses can then research what type of content their audience would prefer (Remember social media mainly revolves around content).
- Next, Build a Social Media Calendar and start creating & posting those posts, articles, images, and videos accordingly. With analytic tools offered by Facebook, Instagram & Twitter you can keep track of views, Engagement, and clicks on your posts. If you’ve provided any call to action (which is highly recommended) you can lead your customers to your website or larger articles.
You can do all of these processes by yourself but it would take a lot of research & time. Instead, you can hire a Digital Marketing Agency to do that for your business. That would save you a lot of time and effort.
Conclusion
To conclude, digital marketing can become an essential part of your business which can boost your business growth, increase revenue & create a brand image. It has a broad use case scenario & proven practices to make your business successful.
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