The Digital Imperative: 2021 Edition

We have entered a new inflection point for how organizations exist within a digital ecosystem.

Today, your website isn’t your front door — it’s your entire world.

This means “trust” has to be considered at every point in your digital ecosystem, at every touch-point between you and your audiences, both internally and externally.

Your body can’t perform if your heart is barely beating.

Now is the time to rethink and rework how your digital “presence” can transform into your digital “existence”.

Ultimately, your entire organization should be optimizing digital tools for most of your business needs.

Don’t spread yourself so thin that you end up looking half dead.

Tracey Halvorsen is Co-Founder and Chief Experience Officer at Return Solutions. Formerly Co-Founder of Fastspot.