Photo Credit — Grand Forks Herald

The Problem with Your Sales and Marketing Strategy is Your Content

Ever since my Dad took me to see the Washington Redskins play in JFK stadium in the late 70s with the greats like Joe Theisman and John Riggins, I’ve been fascinated by the game, and the strategy involved in a winning team.

Content is your team, and each piece is a player.

Do you know who your stars are? And what are you doing to prepare for each new opportunity? What’s your playbook look like when it comes to your content? You only have so many opportunities to have your content seen and be well received, and to differentiate yourself from your competition, and establish your brand and value proposition successfully.

Tracey Halvorsen is Co-Founder and Chief Experience Officer at Return Solutions. Formerly Co-Founder of Fastspot.