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Last summer, my husband and I decided to hit the road and travel full time. We both had jobs that we were doing from home, he as an actuary for a company in Denver and me as an online marketing coach who teaches people how to get their business set up online. The last kid at home had just graduated and was moving into an apartment and it seemed like the perfect time to realize a dream we’d had for sometime. To live and work full time on the road.

But first, we had to get rid of all of…


There are some places not to skimp!

I’ve talked before about the ways to save money when setting up your online business, this week is a little bit different. I’ll explain which products and services you’ll need to pay for to get the fastest traction online.

Here are the links mentioned in this week’s video:
The Ultimate Guide to Saving Money on Your Launch Tech
Why to Use WordPress.org


and why this was the Year of the Kid

Adventure and travel have always been a big part of my life.

When I was 14 years old, I traveled to the end of the Gunflint Trail in northern Minnesota, got in a boat and was transported 3 miles to a remote camp on the edge of the Boundary Waters Canoe Area. The BWCA is a National Park separating Canada and the US.

Despite my misgivings, I found I loved working in the kitchen at an all boys camp and spent four summers there among giant spiders, mice so plentiful that…


Have you ever wondered about the best way to do something in your online business?

Should you use this subject line or that one?

Which color is more likely to get click thrus on a landing page?

Does your audience react better to happy, uplifting photos or neutral illustrations?

Maybe you’ve even asked someone for their opinion about one of these topics and they’ve told you that you need to “test it.”

It’s called an A/B Split Test. Today we’re going to talk about what that means and how to run the test.

Best practices for A/B split tests:

  • Only test one thing at a…

I think of creating weekly content a lot like cooking a really terrific meal. I enjoy cooking. I especially enjoy cooking special meals. Thanksgiving, Christmas, the big ones. I think it’s the challenge of putting my own spin on the classics and pulling off the timing of getting everything done at once. If you’ve ever done a big meal, you know it’s all in the timing.

What I don’t like is the shopping. I’m not great at planning the meal out, listing the ingredients and actually making sure I have everything I need. I try. I check the pantry, I…


Free Offer, Freebie, Freemium… what’s yours called?

No one is going to sign up for your newsletter.

If you have a little box on the front page of your website that says, “Sign up to get my free newsletter” and it’s not really doing much for you, you’re about to learn why.

Newsletters used to be exciting. People loved getting an email that gave them a bunch of content they could read right in their inbox. That was before the days of inbox overwhelm. …


& Why They’re Important!

Landing pages, also called squeeze pages, are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketer’s latest product or freebie. But landing pages have a very specific purpose and if they don’t entice the reader and cause them to press the ever important opt-in button, no one will ever see the freebie or buy the offer.

Today we’re talking all things landing pages.


Hint: It probably has nothing to do with your email service…

If I’m ever looking for a hot topic for discussion, How to Increase Email Open Rates and Engagement doesn’t disappoint.

Deliverability rates, click thru rates, email open rates. What’s important, what isn’t and how to improve the scores that matter the most.

Email is the gateway to our clients. It’s the way we communicate with them, relate to them and find out where they need help so it’s no wonder that there’s so much interest in how to improve the stats that measure what that engagement is.

What is…


of Progress

There’s just something about entrepreneurs.

There’s something that makes us believe, at least when first starting out, that everything we do has to be perfect.

In some cases, perfection can be a way to stall. If we’re worried about how our website looks, the color of our logo or the title of our course we can put off writing content, developing a course or selling our services.

But maybe it’s more than that.

At it’s core, could a need for perfection among entrepreneurs be because we’re worried that if we’re not perfect someone will question what we’re doing…


Ask an online marketer where they spent the most time and money their first year in business and you’re likely to hear it was on their website.

Talk to an online entrepreneur the first six months they are building their business and when you ask what they’re up to, they’ll likely say they’re working on their website.

This is crazy.

When you start a new online business, your website should be one of the last things you worry about. They can be quite expensive, very time consuming and bring in little to no revenue.

Today I’m addressing this head on…

Tracie

I teach online entrepreneurs how to get unstuck with technology so they can focus on their genius and get their products launched. http://LaunchTechMadeEasy.com

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